Wyre Forest regeneration
"Since its inception in 2009 the ReWyre Initiative has created and influenced many changes in the Wyre Forest region. Several areas have seen significant development, not least the former British Sugar site in Kidderminster, bringing more housing, better leisure facilities and employment to the town. Our focus remains on regeneration and improvement, underpinned by a strong business economy, thus ensuring that Wyre Forest is an attractive place to live and work.
Our board, comprising members of the private and public sector, is ensuring that schools engage with local businesses, showing the children that great career opportunities are available on their doorstep in a variety of industries and professions. We are encouraging young entrepreneurial talent to set up and thrive in the region, whilst supporting our local colleges who champion apprenticeships as a great introduction to the workplace and a route to full time employment.
As it enters its second decade ReWyre will continue to work with WFDC, the County Council and Local Enterprise Partnerships to ensure that Wyre Forest gets the very best opportunities and funding to drive the region forward."
Neil Morris
ReWyre Chairman
ReWyre – the story so far
In 2016, Wyre Forest District Council's Cabinet approved a new strategy for enabling business growth and enterprise. The strategy was prepared by NWedR.
Launched in 2009, the ambitious 30 year vision - ReWyre Investment Prospectus was adopted.
It defined a clear vision for the future of Kidderminster and identified what became known as an ‘Arc of Opportunity’ that incorporates four strategically linked Action Areas. These were: Kidderminster Town Centre, Comberton Hill Gateway, Churchfields and Silverwoods on the A451 road linking the town with nearby Stourport-on-Severn.
The Prospectus, delivered through teamwork between public sector partners and a development-led approach of local authority planners, has resulted in a remarkable level of public and private-sector investment in Wyre Forest's priority commercial areas. The aim of the Initiative is to promote and develop the exciting prospects of the district and make it an attractive place to live, work, visit and invest. The ReWyre Renewed 2014 report is available to download as a PDF, if you require the ReWyre Renewed 2014 report in an additional format please contact Jane Doyle by email.
Many of these projects have already been delivered or are well into the development process. Find out more about current projects in Wyre Forest on our interactive map.
Read the full 2018 Town Centre Public Realm Improvements – Economic Impact Assessment report.
In September 2019, local business leaders joined the ReWyre Board with Wyre Forest District Council and key partners to mark 10 years of the ReWyre project. This meeting highlighted the achievements to date and outlined the priorities for the future. Find out more here
Current regeneration projects
Connect with us
Stay up to date and ahead of the game with our newsletters, social media and news.