North Worcestershire - the natural environment for business

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Helen helps Tracy towards the sweet smell of success! 24 January 2018

Tracey And Helen

Kidderminster based cake maker and business owner Tracy Price is a step closer to creating her dream business thanks to a business buddying scheme organised by North Worcestershire Economic Development and Regeneration (NWedR).

Helen Bower from Adder Bookkeeping met with Tracy for a one hour budding session to help transform Tracy’s passion for cake making and catering for special occasions into a fully cooked business plan!

Fledgling or growing businesses have the benefit of impartial advice from a local person who has experienced the challenges of getting a business off the ground or taking their business to the next stage of its development. The buddying scheme was set up by NWedR, to help start-up or growing businesses by buddies giving them just one hour of their time.

Tracy, founder of catering and cake making company Vintage Delight said

“I was really pleased to take up the offer of an informal business buddy meeting. I was very conscious of my need to learn about the financial aspects of the business including day to day book-keeping and wanted to do this in an informal way.

“Jane Doyle from NWedR - who organises the Business Buddy scheme - matched me with Helen Bower, a North Worcestershire Ambassador and owner of Adder Book-keeping based in Pershore.  It was the perfect match and we met at Helen’s office for our meeting.

“Despite Helen’s business being completely different to mine, there are many principles which are the same such as getting your pricing right, researching your competitors, and ensuring that you keep appropriate records. Helen was able to steer me in the right direction, giving me some useful pointers for more information and reassuring me that I had the skills and ability to take my plans further.

Picture shows Tracy Price of Vintage Delight

Tracy Price 1

Helen Bower of Adder Bookkeeping said
“I thoroughly enjoyed my business buddy meeting with Tracy.  We got on well and we worked on setting some long-term and short-term goals and breaking these down into small steps.

Tracy’s business has a very specific unique selling point (USP) which is that when customers book an event or order a cake, they are getting Tracy’s personal attention to detail.  This shines through in the presentation of her food and that it is served really beautifully on vintage crockery.  It’s important that this USP is reflected in her marketing and lends itself to lots of nice photos on her Facebook page @vintagedelightteas.

We also touched on the benefits of promoting through social media and connecting with other businesses at networking events to get her name out there!”

Jane Doyle Communications and Engagement Officer at NWedR said

“Business Buddying is a great way to give something back to the business community and reinforce the message that North Worcestershire is the ‘natural environment for business’.  Both parties come away with something of value as there is always something to learn for everyone.

“The NWedR Business Buddying scheme is very light touch and has been designed to give new and growing businesses a boost without asking for an onerous commitment from the business buddy.  We know there are some excellent business coaches out there, and we definitely aren’t looking to complete with them. This is about the spirit of one local business leader helping another.

See the short YouTube video of Tracy and Helen and their business buddying session.

For more information, visit our Ambassadors webpage or contact jane.doyle@nwedr.org.uk.