North Worcestershire - the natural environment for business

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Economics and Demographics

In terms of its potential for inward investment, Redditch’s location and accessibility is second to none. It is located within close proximity of three major motorways (junction 2 of the M42, junction 5 of the M5 and junction 16 of the M40 are each a short distance away from Redditch’s many industrial estates). Redditch’s internal road system is the result of major investment in the 1960s and 1970s, resulting in smooth movement of goods and vehicles. Redditch is 30 km from Birmingham International Airport, 23 km from Birmingham city centre and 190 km from the centre of London.


Despite the dominance of traditional manufacturing companies in the town, Redditch has the fourth-highest number of potential high-growth companies in the West Midlands.


For these reasons, demand for employment sites in Redditch is very high. We are taking a very proactive approach to this demand by working with key stakeholders to create a new employment investment site on the eastern periphery of the town – ‘Redditch Eastern Gateway’, which will provide 100,000 m2 of commercial floor space and more than 1,000 jobs when completed.


Skills levels in Redditch are also rising as a result of the North Worcestershire Employment and Skills Board (ESB), which is working with employers, schools, colleges and other key stakeholders in the town to strengthen the connection between employers’ skills requirements and skills availability.


There is presently a significant amount of regeneration activity taking place in Redditch. This is the outcome of the Redditch Town Centre Strategy - developed by Redditch Borough Council to provide a blueprint for action and investment. This document details the vision for the future of the Town Centre and the means of delivering this.

Find out more about current projects in Redditch via our interactive map.


NWedR manages the Redditch Market, held in the town centre next to the Kingfisher Shopping centre.

The Market runs on Monday, Tuesday, Thursday, Friday and Saturday each week.

The visitor economy and tourism

NWedr supports and works in partnership with Destination Worcestershire  - a not for profit organisation, run through the Herefordshire & Worcestershire Chamber of Commerce, with all revenue raised through membership put towards promoting the county as a tourism destination to the domestic and international tourism markets.

For further information about Redditch see the Destination Worcestershire web site.

Redditch Highways Sign

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