North Worcestershire - the natural environment for business

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Economics and Demographics

Many years ago the historic market town of Bromsgrove was a hub for the wool trade. Later it became the world centre for nail-making. However, its current economic strength owes more to a decision taken in the 1970s to support the growth of the urban area, in order to accommodate the households of professional and managerial employees wanting to move from Birmingham.

Many of Bromsgrove’s almost fully-employed workforce finds its employment outside of the borough (particularly in Birmingham and Redditch). However, the town’s own industrial estates are very popular and provide skilled employment for local people and in-commuters. A notable addition to this economic area is the 22-hectare Bromsgrove Enterprise Park located just off the A38 and close to the M5 (junctions 4 & 5) and M42 (junction 1).

When compared to both regional and national statistics a higher percentage of Bromsgrove residents have good qualifications. People living in Bromsgrove enjoy the highest median earnings of any district in the West Midlands, including Warwick, Stratford and Solihull. Undoubtedly, there is a relationship between skills and education levels and the fact that Bromsgrove has the highest percentage of self-employed people and business start-ups in the country.

Cheryl Welsh is the Bromsgrove Town Centres Manager.  Cheryl works with local businesses and private sector partners to progress specific initiatives such as developing the Town Team, marketing the area, supporting retailers, promoting regeneration and investment, business development and sustainable strategies for the centres. This includes Alvechurch, Barnt Green, Catshill, Hagley, Rubery and Wythall.  Contact Cheryl on 01562 732189 or email

See the Better Bromsgrove website for details of regneration projects, businesses, where to shop and what's on in the area.


NWedR manages the Bromsgrove Market, held every week on Tuesday, Friday and Saturday. It runs along the length of the High Street.

The visitor economy and tourism

NWedr supports and works in partnership with Destination Worcestershire  - a not for profit organisation, run through the Herefordshire & Worcestershire Chamber of Commerce, with all revenue raised through membership put towards promoting the county as a tourism destination to the domestic and international tourism markets.

For further information see the Destination Worcestershire website.

Bromsgrove Road Sign

 LWD 2334 37

Parkside Sign